Giving Back: Finding The Right Non-profit Partnership
Teaming up with a non-profit can give your business a cause and make people more willing to work with your company. Let’s discuss how to find the right non-profit for your business.
The first step to finding the right non-profit to partner with is to identify a relevant cause. This means choosing to work with a non-profit whose mission will have an impact on your customer base. For example– even though you love animals, it would not make the most sense to partner with an animal shelter. Why? You are real estate entrepreneur.
Identifying a relevant cause is the key to effective and profitable cause marketing. The target customers for an an animal shelter are NOT the same as the target customers you are trying to reach. The partnership would not be mutually beneficial. Their mission does not align with your business. This disconnect will cause brand confusion instead of creating meaningful brand awareness.
This is where identifying a relevant cause becomes so important. Over 90% of US consumers are likely to switch to a cause-branded product. Start by identifying a cause that you can take action on. Think affordable housing, assisted living, job training, or repurposing abandoned commercial space.
The next step is to follow through effectively when you have identified a relevant cause. As a leader you have to define a tangible impact that your partnership can have on the community. You need to be able to measure you involvement to share with your customers. Will you create a direct marketing campaign? A fundraiser? How many low-income houses will you build this year?
The key to a successful non-profit partnership is commitment to your cause . You have to lead from within and drive your campaign the way you drive your own business– with passion.In fact, 64% of US shoppers don’t think that simply giving away money is enough to make a brand switch. Customers want to feel like they are investing in something bigger. Make sure that you are out in the community. Post your work on social media. Connect with the people behind your cause
It is always possible to find the right non-profit to partner with. The right partnership may not be immediately apparent, but is always in reach. If you identify a relevant cause, measure your impact, and align your brand with a greater mission, you will see the benefits of your partnership.
You will increase your brand awareness and drive business. You will align your brand name with a cause that your customers connect with. Customers will see that your business values what they value when you execute this partnership with integrity. By following these steps you will serve not only your community but also your brand.
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