3 Hires You Should Make To Improve Your Online Presence
Have you been sticking to your New Year’s resolution? As an entrepreneur, it is always a good time to set a new goal for yourself. How are you going to grow this year? How will you drive new business?
In today’s world, it is essential to build a strong online presence as a small business. Even if you already have a website and a few social media accounts you will need experts to keep your platforms current. Take a look at these three new hires twe think you should make this year to help grow your online presence.
Social Media Manager
It is no secret that social media is a force to be reckoned with in today’s business world. Platforms like Facebook, Twitter, and Instagram help small businesses connect personally to customers, increase brand recognition, and reach people all over the world.
Studies have shown that 53 percent of those who follow brands on social media are more loyal to those businesses. Because social media is complex and constantly changing, it is essential that you have someone who knows how to handle it.
A social media manager will be in charge of monitoring your company’s daily flow of its social media accounts. Ideally, they should have a comprehensive understanding of each platform’s strengths and opportunities. Your social media manager should also be organized, responsible, and ready to be in charge of the “conversation” happening around your business.
Once you have a savvy social media manager, you will need a website for your new followers to land on. Have you ever heard of a new business or service in your area, googled it to check them out, and end up being instantly turned off by an outdated, clunky website?
Studies have shown that 75% of consumers end up judging a business’ credibility based on their website design. Even though there are plenty of “free” options out there for creating a website, you need an expert on board. Entrepreneurs can’t afford to lose business because of a bad landing page.
Your web designer will manage your website and it’s content on a daily basis. Customers are savvy and expect your site to be current, interactive, and easy to use. This employee will work with the social media manager to coordinate content and stay on message. Creating custom and consistent content will help your business stand out to customers and keep them coming back.
How are you going to know if your online presence is effective? Your business will need someone who knows what works, with whom, and when. It is essential for small businesses to have a pulse on their customer base. You have a general idea of these things as a successful leader, but having someone in charge of real time changes in your customers is essential for your business’ continued success. Enter your new content strategist.
This new hire will be the front line that works with your social media strategist and web designer to create custom content for your brand every day. The key to effective content is consistency. In fact, 60% of strategists update their content at least one a day. Your content strategist will be responsible for understanding exactly who your customer base is, recognizing what their REAL needs are, and crafting the message they want to hear.
This employee will be able to create dynamic content that applies to each stage of your customer’s experience with your business. For example, clients reading your “about us” page will be looking for a different tone and message than those who are at the end stages of a transaction. Having someone who understands these subtleties will help your team create new, sustainable growth.
Start 2018 off right by investing in yourself and your business by investing in your online presence. By hiring a social media manager, web designer, and content strategist you will sustain your current customer base and be dynamic enough to guarantee continued success for years to come. Happy hiring!
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